lazuz

Design and user experience for an application for ordering and sharing sports fields 

The gate is also digital

Half an hour before the players arrive at the field gate, a message will be received in the application with which the players will be able to open the gate with the push of a button and without unnecessary delays.

To download the app

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Pitch at a place and time of your choosing

With the help of a connection with sports fields in Israel from various sports fields, and with the help of a smart mechanism, every player using the application can search for a field in an area that suits him and book a place early at a time that suits him and the type of field he wants to play on. Moreover, the player can create a stand-by request to set a pitch and time and receive a notification as soon as there is a match to his request.

find the perfect partner

The application allows the player to find and invite potential partners for the game that they ordered through a tender method. The partners who will receive the invitation are those who have a set of skills and game abilities that match the inviting player.

Besides the connection between the players, a common payment mechanism for partners is possible - think of a short game where more than ten players participate, for example.

Sporty user experience

In recent years, there has been a sharp increase in personal awareness of sports in Israel. Following the increase in awareness, there was an increase in the consumption of sports in all its branches, and especially in team sports such as basketball, tennis and padel. However, booking a court or finding partners for a game are operations that remain outdated and cumbersome for the players and the owners of the clubs and courts throughout the country.

The desire for a spontaneous game collides in most cases with an intolerance towards the old-fashioned processes of finding a suitable partner or a pitch exactly in the place and on the day you were looking for, which creates renunciation and disappointment.

let's move

The Israeli company Lazuz has taken it upon itself to change the way in which players in different types of sports can book a field and find a suitable partner for their game and establish a dedicated application for players that integrates all types of clubs and fields for the different types of sports.

The user experience challenge
In order to bring new experiential value to an outdated application, the need arose to change the design system and a considerable part of the existing processes.
The big challenge in redesigning an existing solicitation is to bring in a new line and keep the old users from leaving. How to provide a new and better experience without causing upset among users who are already comfortable with the existing application and who are not favorites of changes.
The solution is in creation user experience Optimized and intuitive for the application to generate high value for existing users and increase usability.

readily available per request

Please send me a message, and I promise to get back to you by the next meal.
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Itai Alon
CEO and owner

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