I specialize in user interfaces and application design (so-called UI, UX)
I have over eight years of experience characterizing data interfaces and applications, in the past I served as CEO of a digital advertising agency for large companies in the Israeli economy. Add to this my great love - designing user interfaces (which is my academic background) and you got an interesting combination of both sides of the brain of the ability to understand the intuition of your users and the conversion of this information into a current and intuitive design. The bonus I bring to the picture is my extensive knowledge and experience in marketing and advertising which is expressed in the final product and creative.
- Application design
- Designing digital products
- Designing wearable products
- עיצוב user experience
- Designing kiosks and digital stands
- Human Machine Interface Design HMI
The user experience deals with the experiential aspect of the use and actually 'measures' the feelings and satisfaction of the user as a result of the use or browsing.
The experiential element was born from the understanding that users need both a practical and an emotional response - and in fact they want to feel that the website, application or software understands them and their needs, 'speaks' in their own language and can make the process of use comfortable, manual, simple and enjoyable.
- Presentation of valuable information
- Usefulness
- Ease and orientation
- Renewal
- transparency
- Aesthetics
- comfort
- reliability
- accessibility
Micro-interactions are "moments" that have a unique effect around the achievement of one task, for example clicking a registration form button as an interesting summary of the action you performed on the form, or giving feedback to a post on Facebook in the context of social engagement.
Micro-interactions are more than just animations and much more than the aesthetics of the design, they take into account the simplicity of the action, the target audience, the language, the user experience.
- user experience
- context
- Vector animations
- Intuitiveness and simplicity
I have been an entrepreneur myself for about seven years. I am a partner in four digital ventures and a founder in a start-up company called Affective MarketsI understand the processes, pains, and fluctuations in the life of an entrepreneur and the forces acting on the entrepreneur in the field.
I emphasize a "lean" and fast work method in order to make the life of the entrepreneur or startup easier to get what is required, with a minimum of energy.
