People buy with the help of emotion and justify it logically
Emotions and intuitions produce about 95% of all human buying decisions at the subconscious level, yet, marketing research methods are based on rational thinking at the cognitive level.
A vital emotional data layer of the consumers is missing in the companies' decision-making process.
Affective Markets is an Israeli startup company that helps clients make comprehensive decisions by predicting the market's emotional response to an idea, product, brand identity or marketing message.
To this end, Affective Markets has developed an innovative AI-based SaaS service that scientifically extracts quantitative emotional insights from data.
The service is affordable, responds quickly and does not require special expertise.
readily available per request
Please send me a message, and I promise to get back to you by the next meal.