A good digital product starts long before the first screen.
It starts with understanding the problem, the users, the information, and the business challenge.
I design and build complex digital products – from SaaS apps and systems to AI-based products. I connect product thinking, UX, UI, and technology to transform complex ideas and systems into clear, useful, and accurate products.
In each project, I start by understanding the product, the users, and the business challenge. From there, I plan the user experience, the product structure, and the interface – until a clear, useful product is ready for development.
Selected projects
Digital products, applications and complex systems
Awesome ui/ux pro. Knows how to make the product intuitive to users. Focus on the user, think as users to make their needs be answered.
My partner and I did UX/UI for the app with Itay.
The most talented man there is!
Gives a lot of transition, and lets you understand your product better than how you understood it yourself.
Has tremendous experience, endless creativity and most importantly he puts his head in order and is focused on what is right and good for the user experience, without all the fuss around.
Those who want a product beyond excellent is the man who will take you there.
We have been working with Itay for several years; at the beginning of the road, we found a first-class professional who quickly becomes an essential part of the development work, accompanying, thinking, and finding solutions on the go. Highly recommend.
I have worked with Itay on several occasions. Simple words cannot describe the great satisfaction of the entire process. From the beginning, the introductory meeting to the project including quick and clear answers to questions, progress on schedules that were faster than the client (me) could have progressed… תקשורת Wonderful. In short - a love story. For any consultation from easy to complex, I'm the address, an international professional, fast and goes the extra mile for the client. If there was one more star for a smile, I would add it.
Returning again and again to this service provider!
Itay - thank you!
What fun it is to work with such a talented and creative man who brings to life the vision you dreamed of! We contacted Itay after many searches and dozens of exhausting meetings with designers who could not understand us. Happily, after one session with Itay, we knew this was what we were looking for. A designer and characteristic with a grace that listens to you and makes you precisely exactly where it is needed. Itai managed to make complex processes simple both in the product and in the communication with us. Thanks for everything; I'm sure we will meet again.
My partner and I did ux/ui for the app with me. The most talented man there is! Gives a lot of transition, and lets you understand your product better than how you understood it yourself. Has tremendous experience, endless creativity and most importantly he puts his head in order and is focused on what is right and good for the user experience, without all the fuss around. Those who want a product beyond excellent is the man who will take you there.
Micro interactions
Micro interactions They are “moments” that have a unique effect around the achievement of a single task. For example, clicking a registration form button as an interesting summary of the action you took on the form, or providing feedback on a Facebook post within the context of social engagement. Micro interactions They are more than just animations and much more than design aesthetics, they take into account the simplicity of the action, the target audience, the language, and the user experience.
Conversations about user experience
Everything you wanted to know about user experience and the approach to design digital productsDozens of posts and comments on digital product strategy, user experience, user interfaceIntegration between design and development in digital products, How much does it cost to design an app?,UX and- UI For systems user interface Man – machine HMI, Application design And more.
Throughout human history, since man learned to find his way around and expanded his curiosity, the need arose to save the intuitive information he had accumulated into an acceptable language.
In this document, written in simple and matter-of-fact language, it is important to find and distill the proven value uniqueness of the service/application in the competitive market, if you don't have one, you should think again
This is a library of the visual design of buttons and icons, the transition animations between pages (Transitions), the textures and shadows of each element on the page, and many other aspects.
A Chinese kung fu master said: "If you want to be a master at what you do, you must practice the same thing for fifteen consecutive years."
Google has taken it upon itself to create a visual language for users using the classic principles of excellent design with innovation with the help of technology and science. This language is called Material Design and you can find it in most of the most reputable and leading applications and websites in the world.
What sets Material Design apart is the attention to the pixel and the intuitive solution its architects came up with to create a simple and precise language to drive action.
Here are some of the most successful examples:
Design Thinking and Lean Startup processes have long become an integral part of the innovation jargon. These relatively new methodologies are being used by corporations and startups/ventures to build and risk assess all of their innovation activities. Success stories such as Uber, Airbnb, Facebook, Google have created the adoption, demand and search for the knowledge contained in the Design Thinking and Lean Startup process.
The Internet of Things and wearables are likely to be with us for a while, if not longer. Applications for wearable products are starting to pick up speed in 2017 compared to the Internet of Things, where development is maturing at a slower pace and we will probably start to see more order in things at the end of 2017. Both Apple and Google and of course the companies that are trying to catch up, are developing applications in the operating systems that have in common a connection to objects that are In the physical world with the aim of ultimate control from one device over all our needs.
Characterizing the user experience is showing what you want without making an effort or explaining yourself, to every person who interacts with you or your enterprise
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