User interface design and user experience in the future medicine service
The private market leads the institutional market
If you have had the chance to visit a hospital in the past, you must have noticed the feeling of being pulled back in time. The delicate economic situation in which the healthcare systems find themselves and the lack of funding for new measures and capabilities directs the little budget available in these systems to the urgent and not always to the important. A hospital needs more CT machines, advanced operating rooms and first-class doctors, but places less emphasis on advanced diagnostic systems, on information analysis and new management tools between the two.
There is no need to guess that the medicine of the future will only improve miraculously if the ability to analyze data and draw conclusions in real-time will work as a single entity, the medical intelligence will be shared among all the parties dealing with it globally, and the knowledge will be in the public domain.
Compared to the health systems, the start-up companies that deal with medical science and finding solutions to medical problems from different worlds, starting from information management, diagnosis and monitoring of diseases to the solution Monitoring and controlling the injection of an epidural to the woman giving birth, find their budgets and financing in private investors or in the medical device manufacturing giants. Even the giant companies involved in the development and sale of complex systems for institutional and community medical services such as Johnson & Johnson (JNJ) and Merck (Merck) invest huge capital in the information and user experience of the systems marketed by them.
The vision of the future of medicine begins to be born with the help of a massive engine of thousands of start-up companies in pharmaceutical (MedTech) with private support. These companies are made up of visionaries who understand medicine, technology, marketing, and user experience. When you have a solid and clear vision for five years ahead, and even more, you are already dreaming of the future of medicine.
The UX user experience as a key to solving challenges in the world of medicine
We almost always tend to think that if our product is intended for a limited and professional community, it should not be invested and treated at the level of the user experience. In the past, the tendency was to build a product in the hands of developers and then try and improve its visibility. Today this trend has completely changed. The user experience has become a central part in cracking the challenges facing products for the world of medicine, the designer is a confidant and a partner in part of the product's success at the marketing/sales level through the dream that becomes useful, accessible, intuitive and efficient.
The digital product in the medical world, as in the social world, takes shape and speaks in the language of its target audience with many characteristics that support success.
Target Audience
Each target audience has a common denominator, challenges to overcome, a world of different thinking, background, education and so on. Gathering and researching the target audience allows the user experience designer to understand who are the personas with whom to create the conversation and the design experience. Knowing the target audience is the basis for creating a digital product that will serve them faithfully.
operating conditions
Where is the product activated? On which device? How much time, on average, does the user have to use it? Is it a product designed to alert? Monitor? Collect information? Does the product sit in office/laboratory/outdoor conditions?
Knowing the set of elements and investigating the key people and target audiences, allows the creation of an imaginary boundary with which you can play safely and create a product adapted to the conditions to which it belongs.
The challenges that the product comes to solve
The designer does not need to be a heart surgeon in order to understand concepts and describe graphic problems in the field of cardiology, since every new idea is built in order to solve or alleviate a complex challenge. The ability to understand the technological cracking at its core allows the user experience designer to provide creative solutions and bring his world into the world of medicine. This is how new ideas are born in the user experience.
The business goals
User experience designer It is a multi-layered profession, the more knowledge there is, the user experience professional can anticipate and provide a more accurate solution that meets not only the needs of the different types of users but above all the business need and business goals of the organization/company it serves.
user experience Good, is the combination of the designer's ability to learn and assimilate the audience, the conditions of the activity and the challenges that the product solves. As soon as all these are clear and understandable to the designer, he seeks to create such an experience that will put the product in the hands of its users and create the experience necessary for the product's success.
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My partner and I did ux/ui for the app with me. The most talented man there is! Gives a lot of transition, and lets you understand your product better than how you understood it yourself. Has tremendous experience, endless creativity and most importantly he puts his head in order and is focused on what is right and good for the user experience, without all the fuss around. Those who want a product beyond excellent is the man who will take you there.
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The importance of User experience and UI in Automative applications and digital products
