material design
Material Design It is a design language developed by Google (launched in 2014 and has gone through several incarnations since then, the latest being Material You). Its goal is to create a unified and intuitive language that feels "real," even though it's digital.
Here are the key principles that make it unique:
Material as a metaphor: The design is based on "pages" and surfaces. Each element has a thickness and a sense of physical material that occupies space.
Light and shadow (depth): The use of shadows helps the user understand what is “above” what (for example, a button floating above a page), creating a clear hierarchy.
Meaningful movement: Animations aren't just there for beauty; they help the user understand where an element came from and where it went, which maintains continuity of thought.
Flexibility and customization: In the new versions, the system is able to draw colors from the user's screen background and apply them to the entire interface, to create a personal and cohesive feel.
Why use this? This is a great “shortcut” for designers and developers. Instead of inventing new rules, Google provides a complete set of ready-made components (buttons, cards, menus) that work great on any device – from phones to computers and large touchscreens.
This is a library of the visual design of buttons and icons, the transition animations between pages (Transitions), the textures and shadows of each element on the page, and many other aspects.
An excellent user experience evokes positive emotions and "stickiness" for the user that serves the company's business goals and the distinct goals of the user types.
Looking for a good app designer is not an easy task, there is a large supply of "announced" app designers on the market, but only a small portion of them will be suitable for the task you have to do, why? Like this. Because app design is not just a technical task, there are many variables that will create the best result in the time you want. Here are some points that, if followed, will help you find the perfect app designer.
"Investigation of a complex game is made possible by simplifying it to one of several general models, which can be analyzed mathematically. The goal is to "solve" the game, that is, to identify the expected courses of action of the players or to indicate recommended courses of action for individual players or groups of players. Correctly predicting the behavior of the players may have significance in reality" - from Wikipedia
Native apps are focused on mobile platform IOS or Android using development tools and a supporting language. Native apps are built to get the most performance for the platform it serves.
HTML5 uses standard web technologies. This method of rapid development and the possibility of presentation from any device creates a Cross Platform application that allows you to work on different devices without developing for each device separately. While the development costs and time are small, the main perceived lack is the inability to use the device's native functionality (camera, security, calendar, geolocation and more)
Micro-interactions are “moments” that have a unique effect around achieving a single task, such as clicking a registration form button…
Do you have an idea for a product or service, and are you eager to get to business? Excellent! You have come to the right place. Before you spend time, money, and other energy, you should know a few things that will advance you and your product faster to the goal and, in the long run, will cost you less.
What is UX, and how can it serve you in your product design?
Google has taken it upon itself to create a visual language for users using the classic principles of excellent design with innovation with the help of technology and science. This language is called Material Design and you can find it in most of the most reputable and leading applications and websites in the world.
What sets Material Design apart is the attention to the pixel and the intuitive solution its architects came up with to create a simple and precise language to drive action.
Here are some of the most successful examples: