Application branding
Google has taken it upon itself to create a visual language for users using the classic principles of excellent design with innovation with the help of technology and science. This language is called Material Design and you can find it in most of the most reputable and leading applications and websites in the world.
What sets Material Design apart is the attention to the pixel and the intuitive solution its architects came up with to create a simple and precise language to drive action.
Here are some of the most successful examples:
The rich experience that revolves around the whole picture and uses all your senses, determines the way in which the experience will be perceived in your eyes for a long time. The experience is influenced by taste, smell, appearance, service, availability and intuitive understanding of what is happening, add to that some elements of innovation and surprise and you got a winning product.