I specialize in user interfaces and application design (so-called UI, UX)
I have over eight years of experience in characterizing data interfaces and applications. In the past, I served as CEO of a digital advertising agency for large companies in the Israeli economy. Add to that my great love - user interface design (which is my academic background) and you have an interesting combination of both sides of the brain: the ability to understand your users' intuition and convert this information into up-to-date and intuitive design. The bonus I bring to the picture is my extensive knowledge and experience in marketing and advertising, which is reflected in the final product and creative.
- Application design
- עיצוב digital products
- Designing wearable products
- עיצוב user experience
- Designing kiosks and digital stands
- עיצוב human machine interface HMI
User experience deals with the experiential aspect of use and actually 'measures' the user's feelings and satisfaction as a result of use or browsing.
The experiential element was born from the understanding that users need both a practical and an emotional response – and in fact, they want to feel that the website, app, or software understands them and their needs, 'speaks' their language, and can make the usage process comfortable, intuitive, simple, and enjoyable.
- Presentation of valuable information
- Usefulness
- Ease and orientation
- Renewal
- transparency
- Aesthetics
- comfort
- reliability
- accessibility
Micro interactions They are "moments" that have a unique effect around the achievement of a single task, for example, clicking a registration form button as an interesting summary of the action you took on the form, or providing feedback on a Facebook post from the context of social engagement.
Micro interactions They are more than just animations and much more than design aesthetics, they take into account the simplicity of the action, the target audience, the language, the user experience.
- user experience
- context
- Vector animations
- Intuitiveness and simplicity
I have been an entrepreneur myself for about seven years. I am a partner in four digital ventures and a founder of a startup called Affective Markets. I understand the processes, pains, and fluctuations in the life of an entrepreneur and the forces acting on the entrepreneur in the field.
I emphasize a "lean" and fast working method in order to make the life of the entrepreneur or startup easier in order to get what is needed, with a minimum of energy.
