The vision
A trading arena for agricultural produce that enables a meeting between buyers and sellers, the information that will pass through the system will enable fair trade between all players in it, and the provision of solutions in all areas relevant to trade in its broadest aspect, including financing, agricultural inputs, insurance, etc. In this way, the arena will enable efficiency in all parts of the chain and cost savings for all players in it.
the challenge
The main challenge was to characterize the integrated system which in every aspect touched diverse and changing target audiences. to find the common core from which it was possible to characterize user experience Simple and intuitive and with a design that can work in field conditions, dust and daylight for the farmer.
the product
The ability to provide and characterize a convenient and intuitive user experience and user interface provides fluid and current work in a dynamic and renewing market on a daily basis.
readily available per request
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