Necessary to know!
There is no clear and unequivocal formula for the success of an application, however, most of the applications that have done it and succeeded, have a clear identity.
If you browse through the app stores, you will be able to identify quite a few apps that have not received attention to their identity and unique nature. The meaning of the matter is damage to an important component of the user's experience in the application.
It seems trivial to us, but the leading applications in the market have invested considerable energy in order to make their brand identity precise and create a clear and unique character for them. For example, the background for the WhatsApp chat page and logo conveys optimism, interest, diverse content, entertainment, leisure and hedonism.
Another example is the Starbucks coffee chain app. It is possible to notice the clear colorfulness of the world of coffee, the warmth, simplicity, and clarity of the drive options about the target audience, and the application's functionality in everyday life.
The GET application analyzes and applies excellently the need and functionality it serves. The colors, the messages, the graphic language and the symbols used, contribute immeasurably to the friendliness and simplicity of the operation in the eyes of the user and sometimes he is not even aware of it.
The story is not long, but it is spicy and interesting, it consists of a challenging beginning and a happy ending. When you have a winning story, a good designer can derive your brand identity from there and create all the necessary elements from it
The brand identity is the product of a story, a story that your app tells. The story usually consists of past, present and future, the challenge, the solution and the vision. There are people in the story. A well-told story will also serve you for the marketing plan down the road.
For work in the world of visibility: marketing communication, messages, icon, design of screens and symbols, color palette, Micro interactions and even a presentation to investors or customers.
All you want to do is start telling your story so that it is clear, short and effective. You will be able to see how your story takes shape, color and movement and creates the identity of the product you built. This story will be embedded in your brand identity so that any user who falls in love with your product will receive the visual story without reading it. This is the essence of Brand identity correct and wise.
The brand identity is the product of a story, a story that your app tells. The story usually consists of past, present and future, the challenge, the solution and the vision.
